Този сайт използва бисквитки (cookies). Ако желаете можете да научите повече тук. Разбрах

CIO Блог Информационни технологии

Четвъртък, 17 ноември, 2011 IBM

Технологиите стават неразделна част от ежедневието на маркетинг директора

Ani

автор: Ani

топик: Информационни технологии

тагове: маркетинг, технологии, социални медии, IBM

коментари:

прочитания: 11106


Въпреки че сп. CIO и cio.bg са насочени предимно към ИТ директорите и специалистите, тук ще ви разкажа за интересно проучване за предизвикателствата пред маркетинг директорите (CMO = chief marketing officer). Първо, защото технологиите са толкова голяма част от живота на всеки специалист (без значение в коя област се развива) и второ, защото разширяването на ролята на ИТ мениджъра – процес, който наблюдаваме в последните години, изисква от тях да разбират все по-добре бизнеса, отговорностите и предизвикателствата на останалите топ мениджъри, за да могат да предоставят технология, която да ги преодолее. А маркетинг специалистите със сигурност ще работят във все по-тясно сътрудничество с ИТ, за да търсят по-добри технологии и канали, които да отговарят на потребителските очаквания.    

Едва ли за някого ще бъде изненада, че основният извод от проучването, което е дело на технологичната компания IBM, е, че “дигиталната ера променя ежедневието на маркетинг директора”. CMO усещат промяната, която настъпва в общуването с клиентите и в същото време признават, че се съмняват в подготвеността на организациите си да се справят с нея.

Интересна тук е и темата за ролята на социалните медии в маркетинга и правилното им използване. Въпреки че на пръв поглед интеграцията им изглежда лесна като детска игра, се оказва, че все още има какво да се желае по отношение на ефективното им оползотворяване. Според проучването, 82% от маркетинг мениджърите посочват, че планират да увеличат употребата на социалните канали в следващите 3-5 години. Изненадващо е, че само 26% от тях в момента следят блогове, 42% проследяват ревюта от трети страни и 48% следят потребителски ревюта и вземат под внимание тази информация при разработването на маркетинг стратегии.

Проучването на IBM очертава четири предизвикателства пред CMO - бумът на информация, социалните медии, възможностите за избор на различни канали и устройства и променящата се демография. Всички те са неразривно свързани с управлението и отсяването на информация, от една страна, и необходимостта от познаване на новите технологии и нуждите на “онлайн поколението”, от друга. Успешният маркетинг директор няма да търси решения на тези предизвикателства сам. Неговите ефективност и успех ще се измерват в способността му да комуникира и да излиза с ефективни предложения, към които принос ще имат и останалите топ мениджъри.

Повече за резултатите от проучването и коментари по темата може да видите във видеото, подготвено от IBM:

http://www.youtube.com/watch?v=LPZru8g12G4

Глобалното проучване IBM Global Chief Marketing Officer Study 2011 е първото проучване сред маркетинг директори и 15-тото поред от серията C-suite Studies, разработено от Института за бизнес стойност на IBM (Institute for Business Value). Между февруари и юни 2011 г. представители на IBM се срещнаха с 1, 734 маркетинг директори в 19 индустрии и 64 страни, за да разберат в дълбочина предизвикателствата и конкретните цели, които те си поставят. Респондентите са от голям спектър от организации, като 48 от тях са сред топ 100 марките, изброени в класацията Interbrand за 2010г.


Facebook Tweet it! svejo.net dao.bg LinkedIn

КОМЕНТАРИ

 
  
09:35, 09 май 2015 # 1
NO AVATAR
Wonderful blog! I never ever read such kind of information that imparted me great knowledge. Winning State Of Mind Review
 
  
09:54, 19 май 2015 # 2
NO AVATAR
Technologie devenir une partie intégrante de directeur du marketing de tous les jours
http://www.irepliquemontresluxe.com
Omega
 
  
14:18, 13 юни 2015 # 3
NO AVATAR
Thanks fellow your posts are really very good for me since it make good sense for me. yehabeghand.com
 
  
14:50, 13 юни 2015 # 4
NO AVATAR
Hmmm, Your writing and entertaining style is so awesome, keep it up buddies! tolkiensociety.eu
 
  
15:04, 13 юни 2015 # 5
NO AVATAR
Hey very nice blog!! Man you have done the Amazing efforts to make this blog... I will surely bookmark your blog. xeer2000.com
 
  
15:35, 13 юни 2015 # 6
NO AVATAR
I was on rummage around for the sites related to provide good information, so I came up to your site. http://www.baanto.com/touch-screen-solutions
 
  
14:19, 19 юни 2015 # 7
NO AVATAR
Whatever I thought this blog is such like that, more awesome, more attractive, more eye-catching.
review about empower network
 
  
08:16, 20 юни 2015 # 8
NO AVATAR
empower network
As a newcomer, I search for all time online for great posts and articles that will help me. So thank you for this awesome site.
 
  
09:15, 20 юни 2015 # 9
NO AVATAR
I really needed the information like that, I don’t think so I have to go anywhere for further information when I’ve got all info at one place.
empower network products
 
  
12:23, 20 юни 2015 # 10
NO AVATAR
I was searching about this issue as you have discussed very clearly and lovely manner that I don’t have to go now any other webpage.
empower network review
 
  
12:46, 20 юни 2015 # 11
NO AVATAR
Well, it’s a nice one, I have been looking for. Thanks for sharing such informative stuff.Skinny fiber reviews
 
  
13:04, 20 юни 2015 # 12
NO AVATAR
Waow man! You know you have helped several people including me, thanks for sharing with saving our never-ending hours of browsing…
empower network compensation plan
 
  
10:14, 06 юли 2015 # 13
NO AVATAR
Extremely energetic blog, I loved that a lot because of attracting info. income protection insurance
 
  
08:32, 19 август 2015 # 14
NO AVATAR
I never ever saw such blogs and the knowledge you have given that is accurately to the point and in simple wording, I like it! AUTO REPAIR TROY MICHIGAN
 
  
17:53, 26 октомври 2015 # 15
big thanks ;D Produk Green World
Visit My Web => http://produkgreenworld.web.id/
 
  
08:12, 18 март 2016 # 16
NO AVATAR
I really love your write-ups guys continue the good work.virginia payday loans
 
  
08:56, 18 март 2016 # 17
NO AVATAR
Really amazing blog!!! I enjoyed the complete article? enormous written.life insance quote
 
  
07:36, 13 юли 2017 # 19
NO AVATAR
zhengjx20170713

louis vuitton outlet


coach outlet


ralph lauren uk


michael kors outlet


mac cosmetics sale


ray ban sunglasses wholesale


kobe 9 elite


cheap jordans


cheap ray bans


louis vuitton outlet online


tory burch sandals


louis vuitton


ray bans


cheap oakley sunglasses


ray-ban sunglasses


pandora outlet


oakley sunglasses wholesale


canada goose jackets


coach outlet online


michael kors outlet online


puma shoes


cheap nike shoes


michael kors outlet


coach outlet online coach factory outlet


oakley sunglasses sale


omega outlet


nfl jersey wholesale


ralph lauren polo


michael kors outlet store


oakley sunglasses


coach outlet store online


michael kors outlet


cheap jerseys wholesale


michael kors uk


coach outlet store online


gucci borse


christian louboutin sale


true religion outlet


michael kors outlet clearance


ralph lauren uk


gucci outlet


ralph lauren


coach outlet store online


true religion outlet


louis vuitton


cheap oakley sunglasses


kate spade outlet online


oakley sunglasses wholesale


coach factory outlet


air max 2015


christian louboutin sale


michael kors uk


coach factory outlet


coach outlet online


nike air huarache


ralph lauren outlet stores


christian louboutin sale


gucci outlet online


longchamp


coach outlet online


adidas outlet


louis vuitton outlet online


coach outlet store online


oakley sunglasses wholesale


cheap jordans free shipping


polo outlet online


michael kors outlet clearance


ugg outlet,uggs outlet,ugg outlet online clearance,ugg outlet store,ugg outlet coupons,ugg outlet boots,ugg outlet online store,ugg outlet sale


polo ralph lauren outlet


ed hardy outlet


tory burch outlet online


gucci outlet store


pandora outlet


cheap ray bans


coach outlet online


michael kors outlet clearance


true religion jeans sale


coach outlet online


mbt shoes


canada goose outlet store


cheap oakley sunglasses


chrome hearts online store


lacoste pas cher


coach outlet clearance


true religion jeans sale


rolex uk


coach outlet store


ferragamo outlet


burberry outlet store


fitflops


michael kors outlet


ralph lauren outlet


nike roshe run


nike shoes for women


rolex orologi


basketball shoes,basketball sneakers,lebron james shoes,sports shoes,kobe bryant shoes,kobe sneakers,nike basketball shoes,running shoes,mens sport shoes,nike shoes


louis vuitton outlet online


ugg boots,ugg boots outlet,cheap uggs boots,ugg boots for women,ugg boots on sale,ugg boots clearance,ugg boots clearance sale women,ugg boots clearance outlet,ugg boots for men,ugg boots for kids


true religion outlet store


coach outlet


new balance outlet


kd shoes


longchamp handbags


coach outlet


prada outlet


polo ralph lauren


nfl jerseys


gucci outlet online


coach handbags outlet


michael kors canada


jerseys wholesale


ralph lauren uk


cheap nba jerseys


ray ban sunglasses


coach outlet


coach factory outlet


cheap jordan shoes


max 90


nike trainers


mulberry outlet


nike outlet store online


lebron shoes


nfl jerseys


los angeles lakers


michael kors handbags


coach outlet store online


nike air huarache


cheap jerseys wholesale


cheap jordan shoes


cheap ray ban sunglasses


coach outlet store online


air max 90


rolex watches


coach outlet


mlb jerseys


pandora jewelry


coach outlet clearance


supra shoes sale


nike air max 90


ralph lauren outlet


cheap oakley sunglasses


coach outlet


cheap oakley sunglasses


hermes outlet store


michael kors outlet clearance


oakley sunglasses wholesale


michael kors outlet clearance


fitflops sale clearance


canada goose jackets


oakley sunglasses wholesale


polo outlet


nike roshe run


ugg outlet,ugg outlet clearance,uggs outlet,ugg outlet online clearance,ugg outlet store,ugg outlet online store,ugg outlet sale,ugg outlet coupons,ugg outlet boots


coach outlet online


michael kors outlet online


coach factory outlet


nike shoes uk


cheap oakley sunglasses


ralph lauren?uk


pandora outlet


coach outlet clearance


oakley sunglasses sale


pandora charms sale clearance


canada goose outlet


michael kors factory outlet


michael kors outlet online


swarovski jewelry


ray ban wayfarer


ferragamo shoes


reebok shoes


cheap nfl jerseys


nike blazer pas cher


nfl jersey wholesale


ralph lauren


louis vuitton outlet stores


mont blanc outlet


christian louboutin


michael kors handbags


coach outlet


coach outlet online


cheap oakley sunglasses


louis vuitton uk


nike shoes


michael kors outlet clearance


louis vuitton outlet


adidas shoes


gucci outlet online


michael kors outlet


fitflops sale clearance


cheap ray ban sunglasses


christian louboutin shoes


swarovski crystal


michael kors uk


hollister shirts


burberry outlet sale


coach outlet store online


rolex outlet


air force 1 shoes


louis vuitton outlet online


salomon outlet


bottega veneta outlet online


fitflops uk


michael kors outlet


nba jerseys


air max 90


ray ban sunglasses uk


michael kors handbags


louis vuitton outlet store


asics,asics israel,asics shoes,asics running shoes,asics israel,asics gel,asics running,asics gel nimbus,asics gel kayano


polo ralph lauren


nike free running


snapback hats


polo ralph lauren


gucci bags


oakley sunglasses wholesale


cheap ray ban sunglasses


michael kors outlet online


louis vuitton


cartier outlet


tory burch outlet stores


cheap oakley sunglasses


gucci outlet online


yeezy boost 350


michael kors outlet clearance


cheap jordans


cheap jordan shoes


longchamp handbags


coach outlet


adidas wings shoes


coach outlet online


michael kors uk


louis vuitton bags


ralph lauren outlet


sac louis vuitton pas cher


oakley sunglasses


coach outlet


nike trainers


michael kors outlet online


true religion jeans outlet


michael kors outlet online


louis vuitton outlet stores


lacoste shirts


coach outlet online


christian louboutin shoes


snapbacks wholesale


cheap jordan shoes


mulberry uk


uggs outlet


christian louboutin sale


ray ban sunglasses


tory burch outlet online


michael kors wallets for women


mulberry handbags sale


michael kors outlet


rolex watches,rolex watches,swiss watches,watches for men,watches for women,omega watches,replica watches,rolex watches for sale,rolex replica,rolex watch,cartier watches,rolex submariner,fake rolex,rolex replica watches,replica rolex


ferragamo shoes


lacoste polo


cartier watches for women


louis vuitton outlet stores


rolex watches outlet


coach outlet online


ray-ban sunglasses


polo outlet stores


michael kors outlet online


michael kors outlet clearance


coach outlet


coach factory outlet


christian louboutin outlet


oakley sunglasses


ecco outlet


michael kors outlet


canada goose


ray ban sunglasses outlet


hermes belts


cheap replica watches


coach outlet online


cleveland cavaliers jerseys


coach outlet


ugg boots,ugg boots outlet,ugg boots for women,ugg boots on sale,ugg boots clearance,ugg boots for men,ugg boots for kids,ugg boots clearance sale women,ugg boots clearance outlet


pandora outlet


michael kors outlet online


coach outlet clearance


herve leger dresses


cheap mlb jerseys


ralph?lauren?polo?shirts


chrome hearts outlet


fred perry polo


christian louboutin shoes


coach outlet online


mulberry outlet


polo ralph lauren


air max 90


cheap oakley sunglasses


kate spade uk


snapbacks wholesale


oakley sunglasses wholesale


louis vuitton outlet


oakley sunglasses wholesale


coach outlet store online


ugg outlet


ralph lauren shirts


ralph lauren outlet


christian louboutin outlet


mulberry outlet,mulberry handbags outlet


nhl jerseys wholesale


oakley sunglasses sale


polo outlet


cheap ray ban sunglasses


kate spade handbags


michael kors outlet clearance


converse shoes sale


coach factory outlet


oakley sunglasses wholesale


nba jerseys wholesale


true religion jeans


polo pas cher


louis vuitton outlet


oakley sunglasses wholesale


michael kors handbags


ralph lauren


polo outlet


coach outlet online


roshe run


oakley sunglasses


ralph?lauren


michael kors outlet online


michael kors outlet clearance


mulberry handbags


mulberry handbags


coach outlet online


mulberry handbags sale


louis vuitton outlet


true religion jeans


longchamp handbags


coach factory outlet


louis vuitton


true religion jeans


juicy couture tracksuit


ralph lauren polo


michael kors outlet online


polo ralph lauren outlet


coach outlet store online


burberry outlet store


michael kors outlet online


mizuno shoes


cheap ray ban sunglasses


cheap oakley sunglasses


oakley sunglasses wholesale


kate spade


mlb jerseys


coach outlet online


true religion outlet


louis vuitton outlet


coach outlet online


soccer cleats


uggs outlet


louis vuitton borse


michael kors outlet store


cheap ray ban sunglasses


ray ban sunglasses


lebron shoes


mcm backpacks


kobe shoes


prada outlet


birkenstock shoes


louis vuitton outlet


coach outlet online coach factory outlet


coach outlet online


cheap nfl jerseys


pandora jewelery


nhl jerseys


burberry canada


pandora jewellery


ralph lauren outlet


ralph lauren polo


swarovski uk


kate spade handbags


max 1


cheap oakley sunglasses


swarovski crystal


pandora bracelet


nike outle


michael kors outlet clearance


fitflops uk


polo ralph lauren outlet


coach factory outlet


canada goose outlet store


true religion canada


ray ban sunglasses uk


louis vuitton outlet online


valentino shoes


louis vuitton handbags


adidas shoes


oakley sunglasses sale


christian louboutin shoes


michael kors outlet


coach outlet online


nike air max


polo outlet


coach outlet


adidas shoes


swarovski outlet


christian louboutin shoes


coach outlet


air max 90


swarovski jewelry


michael kors outlet clearance


prada sunglasses for women


ralph lauren outlet


ralph lauren


cheap ray ban sunglasses


true religion outlet


nike outlet online


nike outlet


nike store uk


cartier watches for sale


Basketball Shoes


jordan 4


air max trainers


louis vuitton handbags


michael kors outlet clearance


nfl jersey


polo ralph lauren outlet


christian louboutin outlet


Nike Free shoes


mont blanc pens


michael kors outlet clearance


cheap oakley sunglasses


nike shoes outlet


hollister clothing store


cazal outlet


camisetas futbol baratas


michael kors outlet clearance


pandora charms


rolex watches,rolex replica watches,replica rolex watches,replica watches


polo outlet store


cheap oakley sunglasses


coach outlet


oakley sunglasses wholesale


polo ralph lauren outlet


hermes birkin bag


yeezy boost


michael kors outlet clearance


ray ban sunglasses outlet


michael kors handbags


michael kors outlet


canada goose outlet online


michael kors outlet


rolex watches for sale


coach outlet


nike uk store


michael kors outlet clearance


true religion uk


polo ralph lauren


louis vuitton outlet


soccer jerseys wholesale


giuseppe zanotti shoes


cartier watches


tods outlet online


cheap oakley sunglasses


cheap oakley sunglasses


polo ralph lauren


michael kors outlet online


michael kors outlet clearance


cheap oakley sunglasses


tory burch outlet online


birkenstock shoes


cheap oakley sunglasses


cheap ray ban sunglasses


michael kors outlet clearance


nike shoes


polo outlet stores


coach factory outlet


cheap oakley sunglasses


mulberry handbags


tory burch outlet


cheap football shirts


air max shoes


coach outlet online


longchamp outlet online


links of london jewellery


ferragamo shoes sale


ysl outlet online


coach outlet


canada goose jackets


adidas outlet


longchamp outlet


jordan shoes


hermes outlet


longchamp


michael kors outlet online


coach factory outlet


coach outlet online


michael kors outlet online


adidas nmd runner


fitflops


ferragamo outlet


Трябва да сте регистриран потребител, за да коментирате статията



    

За нас | Аудитория | Реклама | Контакти | Общи условия |
Действителни собственици на настоящото издание са Иво Георгиев Прокопиев и Теодор Иванов Захов